As an Internet Marketing Company iLead Online utilises the power of digital tools to drastically improve your business online presence. With a holistic approach to online marketing and SEO iLead Online offers measurable strategies focussed on the increase of Return on Investment. The company helps you build not only an effective Internet marketing strategy, but also one that is sustainable. With solutions that will forge stronger relations with your clients, reduce the marketing spend and improve sales, the team works with you to ensure long-term online success.
As an Internet Marketing Company worthy of our reputation for excellence, iLead Online offers a complete marketing mix that includes:
- Search Engine Optimisation (SEO) – link building, website traffic monitoring, website analysis, keyword analysis, keyword placement, on-page and off-page optimisation, as well as maintenance.
- Content Generation including well-written copy for your website, article directories, and press releases.
- Search Engine Marketing with Pay per Click Advertising and Google AdWords.
- Social Media Marketing with the focus on blogs, Facebook, LinkedIn, Twitter, YouTube, Microsoft Socl, Google + , YouTube, and Pinterest
- Mobile Marketing.
- Social Video Production.
- Newsletter creation and marketing.
Effective Internet marketing entails making use of a combination of the above techniques according to customer requirements. Flexibility has proven to be one of the key elements in online success. With an expert team of online marketers, copywriters, SEO analysts, designers and account managers, as well as Google Certified Partners, the company is able to handle every aspect of your online business.
SEO & Website Analysis
The SEO required for a small business may differ from that needed by a large-multinational corporation. With that in mind, iLead Online offers business size and purpose tailored packages to ensure that the marketing strategies selected fit the requirements of the client and can grow with the client’s marketing needs.
The services offered are aimed at website visibility improvement in the organic search results and include the initial website analysis, content optimisation for particular keyword phrases, link checking, and compliance with web standards. Functions such as navigation, setting up of social media pages, images, and video uploads embedded in the website are assessed and improved.
SEO is important for improved visibility for the relevant keywords, top search engine placement, page rank and an increase in visits to the site.
Forming part of SEO, content generation focuses on the addition of optimised, original content to the site, the mini-sites and blog for the purpose of:
- Improving website traffic.
- Increasing return visits.
- Informing the visitor.
- Building credibility.
- Developing a loyal reader base.
- Offering information value.
- Increasing sales.
The content is written by experienced copywriters and is original, engaging and informative. Not only is content important for the readers, but also when it comes to search placement. Content is generated by means of articles, website population, blogs, and press releases.
Search Engine Marketing (SEM)
The SEM focuses on traffic and sales generation by means of Pay per Click advertising, Google AdWords, and banners. With SEM the team creates high value landing pages, set-up and manage the ad campaigns as well as report on the results. iLead Online is a Certified Google AdWords Partner and offers a dedicated team to ensure optimal sales conversions. Whereas the SEO focuses on organic placement, the SEM focuses on top sponsored ad placement. It offers several benefits including:
- Immediate sales conversions and thus ROI.
- Additional entry points to the website.
- Sales focussed marketing.
- Budget based strategies.
Social Media Marketing
Any Internet marketing strategy that excludes the social media networks is doomed for failure. Social integration in the website is essential for customer engagement and credibility development. With ad placement at the various social media channels, profile creation, updating, maintenance and customer relations building, you will be able to fully utilise the power of social interaction to the benefit of your company. Platforms such as Google+, Facebook, Microsoft Socl, Pinterest, Twitter and YouTube offer you more exposure, the ability to connect with customers directly, and the benefit of immediate results.
With the majority of Internet users accessing the Internet from their mobile phones, it is essential to create sites and use marketing strategies that will reach beyond the normal confines of the desktop based Internet access. This type of marketing includes custom ad campaigns, SMS & MMS solutions, and mobisites.
Social Video Production
It entails the creation of videos to market your website with the focus also on viral aspects, optimisation and return on sales. The videos are uploaded to YouTube and embedded in your site.
Email based newsletters, if used effectively, can increase the traffic to your site and also help to improve customer relations. With a suite of tools for optimal delivery, tracking of marketing success and perfect lay-outs you will be able to reach a wider audience.
iLead Online is one of the leading Internet marketing companies in South Africa and a firm that is known for flexible and highly innovative solutions for optimal marketing success.